Do you really know?

It isn't until I started working on my first non-fiction book proposal that I truly realized how wide and varied are the markets. I was intimidated by the idea of analyzing the competition and listing them within the proposal. Surely, to compare my work to another would be a process in the egotistical, but frankly, what I found was it was an endeavor that promises to weed out any weakness within my own work and truly look at the place for my book within the market.
As writers we like to believe that our ideas are unique. But once you truly look at and analyze those other books then you begin to see where your own could be strengthened. Perhaps your topic is too broad, covering too much to be succinct. Perhaps your idea is limited and then you face the fact that you may not have enough to carry a book. And of course, there is that issue of saleability. Everyone would like to believe that their book will be instant success, but even selling isn't a guarantee of a readership. It takes so much more to make that a reality. How does your book compare to others within the market?

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